A commonly misunderstood concept, The Motivation of Being Weary, is often used by sales people, companies and marketers to create excitement for their products. With some research from research psychologists, a group of people were asked to have a glass of water at a certain time on a pedestal that was positioned in a room and they were then asked to drink from the glass when they desired to. It turned out that people were more likely to remain in line to drink from the glass if they were feeling bored or worn out.
A commonly misunderstood concept, The Motivation of Being Weary, is often used by sales people, companies and marketers to create excitement for their products. They are required to carry out product presentations on a regular basis, especially in live events. Now, with the millions of people who are traveling each year, products that don’t create the right level of excitement may not sell or even be seen.
Many people can’t stand to wait in lines. In fact, many people would prefer not to wait in lines. This is where being weary comes in.
This concept is often used by companies to help create the enthusiasm in their audiences. Using what is called ‘The Motivation of Being Weary’, people are encouraged to remain in the area until their turn arrives. Of course, they are likely to stay in line longer than they have to. With this attitude, people remain in line longer than they should, which creates an awareness in the customer that the product is new, exciting and unusual.
So, how did The Old Line (or any line) begin? The idea began with an experiment in the early 1970’s. With some research from research psychologists, a group of people were asked to have a glass of water at a certain time on a pedestal that was positioned in a room and they were then asked to drink from the glass when they desired to.
This, of course, prompted a number of questions from researchers, which led them to investigate the phenomenon further. It turned out that people were more likely to remain in line to drink from the glass if they were feeling bored or worn out. In fact, the drinks of choice for people were less chilled and they preferred the more energetic choices. The researchers concluded that people felt ‘weary’ due to their surroundings.
The major conclusions were that the process of creativity, as it applies to reading, writing, and other types of creative activity, requires the relaxation of the mind, as well as being able to do so without distraction. After all, if you are dealing with a subject that needs concentration, such as writing, you are still required to be alert and focused on the piece you are doing.
The researchers also discovered that the ‘the process of boredom leads to weariness’. The conclusions then focused on the need to introduce the element of chance into the creative process. At the time, however, they were not aware of the more recent literature on this topic and they believed that the tension created by boredom is inevitable.
They wanted to bring this element of tension into their understanding and by doing so, they discovered that the tension was coming from within the subject. This discovery of The Motivation of Being Weary paved the way for more detailed study and research on the subject.
Today, more of us, especially in sales are encouraged to be ‘creative’. What did this mean for the salesperson? Well, the concepts behind The Motivation of Being Weary were the first step to helping to create a sales environment where the sale made could be based on emotion rather than research.
It is also important to remember that while the excitement is helpful in creating the right environment for sales, enthusiasm can also become the cause of frustration. While everyone is excited by something, it takes a little training to create a product that people actually enjoy. While products that are fun and entertaining may well sell, they need to be accompanied by material objects to increase the appeal.
While the products may be a hit with the public, those who are taking on a sales job, marketing job or advertising job may also not be able to hold the attention of the public. If we cannot create excitement, why bother?
In conclusion, people need to take advantage of learning and experience to learn what will create excitement, what will give them the need for more stimulation, but also what will make them feel more comfortable in their surroundings. You can do this easily with your salesmanship. You can go through what was just mentioned, to help you and your company create sales environments that will create the right environment to create the right feelings, which will also create sales for you and your company.
